Selorm Adadevoh, the Chief Executive Officer of MTN Ghana, has reaffirmed MTN’s dedication to advancing financial and digital inclusion as a component of its Ambition 2025 strategic vision.
He said that “the corporation was on schedule to invest 1 billion dollars in digital infrastructure by 2025” at the company’s 2022 Media and Stakeholder Forum on Monday, June 20, 2022. According to Mr. Adadevoh, the cornerstone of MTN’s approach is to use technology to improve and build lives. At the core of our objective, pushing digital and financial inclusion to improve Ghanaians’ quality of life, is how MTN is positioned to lead digital solutions for Africa’s progress, he said.
Mr. Adadevoh further claimed that the company was promoting mobile advertising and that the platform was Ayoba, which had over 10 million users in Africa as of this writing, with 20% of those users coming from Ghana. He disclosed that there are already 15 micro-apps available on Ayoba, the majority of which were created locally. The purpose of this is to promote local content.
Customers received assurances from MTN’s CEO that the company was committed to enhancing customer service and delivering services closer to customers’ homes. As a result, he claimed, MTN had set up 306 touchpoints throughout the nation in cooperation with neighborhood partners within communities via the Lite Retail Scheme. More touchpoints will be added to the program as it develops.
The MTN Media and Stakeholder Forum is an annual event held by the company to engage key stakeholders in the operations of the company. The theme for this year’s forum was “Building platforms to deliver a brighter future for Ghana and beyond.” Various stakeholders and partners including representatives from government agencies, Telecoms Chamber, and the media commended MTN for consistently fostering strong relations with its stakeholder community and making them a part of the MTN brand.